Salesforce have analysed the results from Amazon Prime Day on 15th & 16th July, including the impact on other online retailers. There are several interesting takeaways, such as: mobile orders overtaking computers, plus the explosion of CPG selling direct, the level of discounting offered, and the impact of AI powered recommendations on conversion rates.
2. Mobile shopping hit a new Prime Day tipping point This Prime Day, we hit a mobile order share milestone. Specifically, 49% of orders and 65% of visits happened on mobile devices across the two-day Prime period. These numbers represent an impressive 20% YoY growth rate for mobile order share on Prime Day. The behavior of this connected consumer — on the go during the summer holiday — mirrors what we saw during the mobile-first 2018 holiday season. The takeaway: On the most critical, highest revenue-producing shopping days of the year, more shoppers are browsing and transacting on a small screen. Ensure every journey and experience is engineered to break down the friction between inspiration and purchase on mobile.