For some who have tasted a "madeleine", it may come as a surprise that something so light could evoke powerful past memories. A simple madeleine can recall an episode from our childhood. Fun fact: Marcel Proust wrote seven long and brilliant volumes, In Search of Lost Time, after tasting a madeleine dipped in tea.
“No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me.”
What Marcel Proust experienced was an involuntary autobiographical memory (IAM). The involuntary memory is a sub-component of memory that occurs when cues encountered in everyday life evoke recollections of the past without conscious effort. It forms a useful and important function, guiding present and future thinking and behaviour, which may have survival value in potentially life threatening situations.
IAMs can also bring positive emotional effects as well. Participants in one study experienced mostly positive emotions with their involuntary memories, and some of them described feelings of nostalgia (associated with pleasure), joy, goodness and love.
This data shows us the importance of creating experiences based on positive emotions that we keep in our memory and transcend beyond the specific moment in which happens.
At everis we use this mindset to define a special and positive experience that our employees want to shout about. The everis employee experience is focused on engagement, empowerment and inspiration. We have defined an experience around the magic of our people-centric model through positive moments, development, growth and happiness at work.
In the new Fiscal Year we aim to personalise our employee experience because we all have different motivations, expectations and needs. We are all unique and we are all different so we need to provide a more personalised experience. Through our everis magic lens, we are committed to providing a tailored employee experience.
A clear link between employee experience and customer experience is supported by statistics. However, the most important reason to go through an employee experience approach is because people living the everis magic will have positive experiences and fun while working can achieve whatever they want.
Hopefully one day, someone will smell or taste a madeleine and have a positive involuntary memory around everis...
We believe in the everis magic and we believe in our people!
Involuntary autobiographical memories are more specific, more emotionally positive (some described feelings of nostalgia, itself associated with pleasure, joy, goodness and love) and are occurred most frequently when attention was diffuse than the voluntary memories.