The sheer scale of influence that GenZ have on businesses and the market is impressive. Organisations now more than ever need to adapt to the constant changes within the sectors they operate. I think that GenZ are influencing not just the consumer sector, but will be the resources and business leaders of the future.
At everis we are proud to have 4 generations across our team, trying to learn from each other and taking these learnings into our customers helping them prepare for the future.
Take for instance Kylie Jenner, 21, who promoted her makeup line on Instagram and is now considered the youngest self-made billionaire. Her makeup line made its way over to Ulta Beauty Inc. last year and the company’s shares are up more than 40 percent in 2019. She’s so influential, one tweet from her in February 2018 disparaging Snapchat wiped out $1.3 billion in market cap.