in the ecosystem of blockchain there are 3 key areas that need to evolve to enable the technology to be succesfully applied. These are generally seen as payments (and International Payments); Smart Contracts (and their adoption as legal contracts). The final and probably least successfully applied, to date, is Identity and in particular personal digital identity. Microsoft who also happen to own LinkedIn with its 550 million connected members, recognise that Digital Identity is too important to be owned by a single company. in fact they and their partners recognise that if a global standard through collaboration with competitors of theirs, and the many innovative companies across the globe, give us all the best way to support its development and adoption. A key area recognised is that ownership of personal data should be seen as being by the individual and that any standard set should have the individual at its core. Hence it is seen that a person would decide how their data is shared. During a presentation and the joint announcement at the Consensus 2017 conference in New York, it was confirmed that this strategy supported the new GDPR standards being set in Europe. 

It was mentioned that Scandinavia had some of the best examples of adoption of DDI to date.